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The Rock Is the Product

Prajjwal Chittori · September 2022

Camus closes his Sisyphus essay with a line that reads like a paradox and isn’t: one must imagine Sisyphus happy. A man sentenced to roll a boulder uphill forever, watch it roll back forever, walk down forever to start again. And we’re supposed to imagine him content. People read this as cope. It’s the opposite of cope. It’s the only non-deluded position a builder has access to.

Here’s what everyone skips. Camus doesn’t care about the uphill push. He cares about the walk back down. That hour of consciousness, he calls it. The descent, rock gone, Sisyphus alone with the facts, fully aware, not lying to himself. That’s where the freedom is.

Translate it. The uphill push is shipping the thing. The rock at the top, then gone, that’s launch, the dopamine, the screenshot. And the walk back down is the part nobody posts about. The morning after launch, when the high is gone and the thing just sits there needing maintenance, and you have to decide whether to start again knowing exactly how this ends.

I’ve built five things that didn’t last. For a long time I read that as five failures, five rocks rolling back down. Then I noticed the rocks were never the point. I don’t actually want a finished, frozen, perfect company sitting motionless at the top. I’d be bored inside a week. What I want is the pushing. The problem at 2am that’s a punch to the face. The thing that didn’t exist starting to exist under my hands.

Sisyphus’s gods made one mistake. They assumed the punishment was the labour. But the labour was the only thing that was ever his. They could remove the rock from the summit a thousand times. They could never take the pushing. He owns the verb. They only own the noun.

This isn’t an argument for futility. It’s an argument against one specific lie, the one where there’s a summit where the pushing stops and you finally get to rest in the having. There isn’t. There’s the next problem, always. The only question is whether you’ve made peace with that or you’re still waiting to be let off. The man waiting to be let off is miserable at the top and the bottom both. The man who accepted the structure is, weirdly, free, because nothing that happens to the rock can touch him.

AI showed up offering convenience and we handed over our lives. Part of the pitch was a fantasy: that the pushing could be automated, that you could have the summit without the climb. But if the climb was the point, the machine removing it isn’t doing you a favour. It’s stealing your rock.

So keep your rock. Push it on purpose, eyes open, no gods watching. The product was never at the top. The product is your two hands on the stone. Free gym membership, technically.


One of a series of essays. I’m Prajjwal Chittori. prajjwalchittori.com.